The Dawn of New Bharat – Salesforce India Launches Public Sector Division to Empowering Government for Trusted Citizen Experiences

Big news for India! Salesforce, the world’s leading CRM platform, is making a significant investment in the country’s future. Experts expect that move will create a massive 1.8 million jobs in India (11.6 million jobs globally) and generate $88.6 billion in new business revenue by 2028. Salesforce Public Sector Division for Indian Government will be a game changer.

The CRM giant is fueling this growth with the launch of its new Public Sector Division in India. Salesforce India has designed this division to empower government agencies and public sector organizations to deliver exceptional citizen experiences through innovative CRM solutions.

But that’s not all! Salesforce is also introducing a new Digital Lending solution, offering banks and lenders a platform to streamline consumer lending processes. This solution is a part of the Government’s “Made in India” program. It will empower banks, lenders, and other financial institutions to  streamline consumer lending with a unified platform, replacing outdated systems.

This signifies Salesforce’s commitment to not just improving government services but also boosting the financial sector in India.


Public Sector Division and the Power of Einstein 1 Platform

Salesforce Public Sector Solutions empower government agencies to deliver faster services with ready-to-use digital apps. Built on the innovative Einstein 1 Platform, these solutions enable future-proof IT investments with citizen developer tools, AI, and automation. 

This enhances service agility, efficiency, and overall digital transformation. The Salesforce CRM  has also introduced, the new Public Sector Einstein 1 for Service that offers CRM, trusted AI, and data capabilities, automating administrative tasks to provide quicker, more efficient service to citizens.

Arundhati Bhattacharya, the CEO and chairperson of Salesforce India, said that they decided to focus on the public sector to recognize the increasing importance of cloud technology for digital transformation. They see this technology as a driver of innovation and aim to propel India towards becoming a $1 trillion digital economy by 2030. She further added, “Artificial intelligence – both predictive and generative, machine learning, and application development based on trust will boost citizen experiences.”


Salesforce India Launches Public Sector Division in India – Major Highlights

Salesforce’s recent launch of the Public Sector Division in India brings a powerful suite of tools specifically designed to help government agencies serve citizens more effectively. Here’s how these solutions can make a real difference –

Secure Cloud Foundation

Your data is safe. Salesforce uses a secure public cloud called Hyperforce that meets strict government data security requirements. This ensures your information remains confidential and protected.

Unlocking Data Insights

Data is powerful, but only if you can understand it.  Salesforce offers easy-to-use tools like Tableau and Einstein Analytics. These tools help you gain valuable insights from your data, allowing you to make better decisions and improve services for citizens.

Seamless Integrations

No more data silos!  MuleSoft integration solutions allow you to connect Salesforce to any system you already use, no matter where it’s located. This streamlines workflows and improves efficiency across departments.

Boost Productivity with Collaboration

Communication and teamwork are key to success.  Slack, included in the Public Sector Solutions, offers features like AI summaries and automated workflows to boost productivity.

Customizable Solutions

Every government agency has unique needs.  Salesforce’s low-code platform allows you to create custom applications that perfectly fit your specific requirements. 

Ready-Made Solutions

Public sector units do not have to reinvent the wheel!  The Salesforce AppExchange offers a variety of pre-built apps designed specifically for government use. These apps can be quickly deployed to address common needs, saving you time and resources.


How Digital Landing Solutions are Beneficial for the Growth of New Bharat?

Streamlined Lending

This new platform provides banks and lenders with a unified system for handling loan applications (intake, underwriting, pre-disbursement) for home, auto, and personal loans.

Reduced Costs

By replacing outdated, disconnected systems, this “Made in India” solution helps lenders cut costs associated with maintaining legacy infrastructure.

Faster Processing

The platform aims to significantly reduce loan processing times, benefiting both lenders and borrowers.

Focus on Remote India

This solution caters to the growing demand for digital lending services in remote areas, making loan access more convenient and efficient.

Industry Support

The solution is backed by industry leaders like Bajaj Finance, highlighting its potential to transform the Indian lending landscape.


How FEXLE Can Help Government Agencies Navigate Salesforce’s Public Sector Expansion?

As a trusted Salesforce consulting partner, FEXLE is uniquely positioned to help government agencies leverage the power of Salesforce’s Public Sector Division.

Our team of Salesforce certified experts has extensive experience in implementing and customizing Salesforce solutions for government agencies and public sector organizations. We can help you:

  • Identify the right Salesforce solutions to meet your specific needs.
  • Streamline your operations and improve citizen engagement.
  • Take advantage of Salesforce’s AI and automation capabilities to boost efficiency.
  • Ensure your data is secure and compliant with government regulations.


By leveraging these powerful and secure solutions, the Public Sector Division is well-positioned to empower Indian government agencies to deliver exceptional citizen experiences and drive the nation’s digital transformation journey.

With Salesforce’s Public Sector Division poised to transform government services in India, FEXLE can be your partner in success. Contact us today to learn more about how we can help you navigate this exciting new initiative.

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