What is Salesforce Marketing Cloud? Know The Tools And Benefits

The world of technology is rapidly evolving, and with each passing day, we get something innovative and interesting that help our business to grow at an exponential rate. One such innovation is cloud computing technology.

Salesforce CRM technology is an integral branch of cloud computing, where it enables businesses to collect and analyze their customers’ data in order to build strong and personalized relationships with them.

Among the many tools of Salesforce CRM, Salesforce Marketing Cloud is one of the most prominent ones that will accelerate your marketing plans and garner flying ROI for the business. The success of the marketing cloud platform brings amazing opportunities to every Salesforce consulting company across the globe.

Now, before we delve deep into the topic, let us first understand why businesses require marketing cloud technology? And how different tools of marketing cloud can leverage businesses with a great connection with their clients, irrespective of geographic and demographic resistance?

Understanding The Basics – What is Salesforce?

To simply put, Salesforce is the most trusted Customer Relationship Management platform (CRM). It bridges the gap between the companies and customers in an excellent, strategic, and insightful manner. This interesting Salesforce CRM solution gives all the departments of your business – including sales, services, marketing, commerce, etc. – a single and shared view of each of your customers. The popularity and adoption rate of Salesforce CRM is quite high.

Understanding Salesforce Marketing Cloud

Salesforce Marketing Cloud, formerly known as Exact Target, is a boon for digital marketers. It enables them to deliver the right message to the potential audience at the exact time. Through this Salesforce tool, you can improve your customers’ experience and boost your sales funnel.

marketing cloud services

With the right implementation of the marketing cloud, you can harness the real value out of it. No more shuffling through old records and no manual work for pitches and follow-ups – with Market cloud implementation and integration services, you can automatically track all your customers’ touchpoints and bring to you accurate information at the right time.

Challenges Businesses Face In Absence of Salesforce Marketing Cloud

The advent of the Salesforce Marketing Cloud is no less than a boon for businesses. Its emergence is brobdingnagian for every Salesforce development company globally. Connecting prospects and maintaining relationships with existing clients was quite daunting.

Businesses were pining for a solution through which they can boost up their marketing activities. There were many challenges which businesses were facing. Some of the major challenges were:

  • It was difficult for companies to garner information on customers and audiences from social networks.
  • The existing systems, before the advent of the marketing cloud, were chintzy and were unable to manage huge data.
  • Handling large numbers of conversions and metrics was no less than a monstrosity.
  • The communication channels between businesses and customers were scattered.
  • The data collected through various modes of communication often got stuck and was not being utilized.
  • It was a real struggle for companies to find the desired Return on Investment across multiple channels.

Benefits of Salesforce Marketing Cloud for Businesses

Before you hire Salesforce consulting services or go searching for a Salesforce development company, let us tell you the thing that you can do with Marketing Cloud.

1. Full Knowledge of Customers

There are serious ramifications of not knowing one’s customers. But, with the Marketing Cloud, it becomes quite easy to learn deeply about your clients, irrespective of their geographical or demographical diversity.

The marketing cloud is the cornucopia of insightful data. It enables one to connect data from different sources & devices through this platform and then garner a unified version of the report of customers for the businesses.

2. Smart Analytics

For smart analytics, there is marketing cloud Einstein. Since targeting the right set of customers at the right time requires exact information, the marketing cloud Einstein will help you in this case.

The Salesforce Marketing Cloud Einstein enables marketers to assess & analyze the data of your prospects in real-time by using predictive scoring and predictive audiences technologies.

The predictive scoring technology helps digital marketers to assess the likeliness of customers to open their email and make purchases.

For smart analytics, there is marketing cloud Einstein. Since targeting the right set of customers at the right time requires exact information, the marketing cloud Einstein will help you in this case.

The Salesforce Marketing Cloud Einstein enables marketers to assess & analyze the data of your prospects in real-time by using predictive scoring and predictive audiences technologies.

The predictive scoring technology helps digital marketers to assess the likeliness of customers to open their email and make a purchase.

Predictive audiences technology, on the other hand, facilitates marketers to segment the audience on multiple factors like common patterns, common behavior, age, preferences, demographics, etc.

3. Create Interest Across The Journey

The marketing cloud enables digital marketers to follow a pragmatic approach to building a real-time connection with the customers. This platform excellently generates a two-way engagement in real-time that provides insights through which your customers get the best action to perform as per their user behavior.

4. Impactful Analysis

The marketing cloud platform is equipped with multiple tools that we will discuss later in this blog.

You can utilize these tools and generate real-time reports and statistics for each of the actions.

You can easily track:

  • The customers who visit your website collectively.
  • The reach of your eMail marketing campaign.
  • The status of your social media platforms.
  • The number of prospects at each step of the journey, and many more.

These functions are pragmatic, which help you build strong reports and on the basis of which you can take correct and accurate marketing action.

Marketing Cloud Tools and Their Functionalities

By now, you must have understood that if you are not using a marketing cloud, you can be listed among the troglodytes of the Salesforce realm. You need not have to be one. Learn about these amazing Marketing Cloud tools before you hire a Salesforce development company, USA.

Journey Builder – It is a marketing automation solution. With the help of a journey builder, you can create a customized customer journey through multiple channels.

Social Studio – With the help of this marketing cloud tool, you create custom campaigns and can easily convert your social media followers into potential leads.

Advertising Studio – Through this marketing automation tool, you can easily capture data of your audience irrespective of the source and unify each source in one single place. This tool of the marketing cloud excellently fulfills social listening goals and allows digital marketers to develop content that is more appealing to the audience.

Datorama – Through dataroma, you can access all your data through a unified dashboard. You will be able to control the return on investment and strengthen the business growth.

Data Studio – The data studio is considered one of the most appropriate tools to discover new audiences, acquire data, and take optimum control of the collected data. Through a data studio, you can increase revenue by utilizing the collected data.

Pardot – Excellent and smooth marketing automation is mellifluous. It can be achieved through this B2B marketing tool known as Pardot. Along with making marketing automation easier, it will also empower your sales reps. to build valuable connections, and close the deals rapidly.

eMail Studio – If you are more inclined towards email marketing, this marketing cloud tool will be the perfect choice for you. It will help you customize your email campaign and deliver you the exact data through which you can target the audience more precisely.

Mobile Studio – The mobile studio will be able to think in the mobile-first pragmatic approach by keeping in mind SMS, MMS, push messaging, and other group messaging. Hire an experienced Salesforce consulting company that integrates mobile studio in such a way that you can engage with your customers in real-time by sending them alerts and notifications.

Interaction Studio – The interaction studio enables you to accelerate your digital advertising and help you excellently manage the ad campaign. The data collected through various channels can be securely used without a data breach.

Google Analytics 360 – This tool of marketing cloud is developed by Google that allows users to use all the insights of customers to better understand them and harness better results.

Web Studio – Through this tool, you can build secured and dynamic web pages with personalized content that attracts your prospects to return frequently.

Marketing Cloud Services at Fexle Services

As we are talking about the marketing cloud, it becomes imperative that we should also tell you about a Salesforce consulting company that is doing wonders in the realm of cloud computing.

This company is Fexle Services, a Salesforce Silver Consulting Partner with illustrious experience in this domain. Listed as a top-rated Salesforce development company by many ratings and review sites, this organization holds mastery in offering the best-in-class marketing cloud implementation services.

Some of the major services are:

  • Marketing cloud implementation
  • Marketing cloud development
  • Marketing cloud integration

Hire a marketing cloud developer from Fexle and rest assured for the higher-performing marketing campaigns wherein you not only can microscopically track your audience but also can send them the right message at the right time.

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