Top 7 Ways Salesforce and AI are Enhancing the Future of eCommerce Development

Salesforce is one of the most customer-centric cloud solution providers in the world, and in its quest to give customers something extra, it has started leveraging and integrating Artificial Intelligence in its products and solutions. Do you remember there was a time when you tirelessly searched online stores, sifting through endless options, only to end up feeling frustrated and empty-handed? Those days are fading fast, thanks to the dynamic duo of Salesforce and Artificial Intelligence (AI). Special thanks to Salesforce consulting partners, who are making your journey to leverage AI tools seamless.

The eCommerce industry has been going through a dynamic change ever since AI and Salesforce became part of the industry.


How Salesforce with AI is Impacting the eCommerce Industry?

Imagine a world where the online shopping experience feels like stepping into a mind-reader’s store. Every product recommendation whispers your secret desires, checkout is frictionless, and personalized offers land in your cart before you even know you need them. This, dear reader, is the future of eCommerce, powered by the dynamic duo of Salesforce and Artificial Intelligence.

A recent McKinsey report highlighted that eCommerce businesses leveraging AI see a 20% increase in customer satisfaction and a 10% boost in revenue. That’s not just a hunch that’s the power of data-driven insights and intelligent automation working their magic.

  • Salesforce’s AI tools help online businesses to easily understand customer requirements.
  • Streamlining operations becomes a piece of cake for businesses.
  • It also makes decision-making processes super easy.
  • AI-powered features like Chatbots, personalized recommendations, and predictive analytics are setting the stage for the future of e-commerce businesses.


The Future of eCommerce Business with Salesforce and AI

Personalized Interaction with Customers

Salesforce and Einstein AI have turned the tables for eCommerce businesses. It’s time for you to hire a Salesforce consulting company and leverage the power of both tools to create a personalized shopping experience.

  • Analyze customer data to understand their purchase history, browsing behavior, and product preferences.
  • Utilize machine learning algorithms to identify patterns and predict what each customer is likely to be interested in.
  • Generate dynamic product recommendations that are displayed on the website, in emails, and even through push notifications.

Did you know that Sephora, a leading beauty retailer, uses Salesforce Einstein to recommend products to its customers based on their individual purchase history and browsing behavior? This has resulted in a 25% increase in conversion rates and a 10% boost in average order value.


AI Powered Chatbots for 24/7 Support

In the world of eCommerce, customers can connect with your businesses at any point of the day. Having a dedicated support team could solve this issue, but it would increase your overall support cost. Here comes AI-driven solutions like Chatbot into the picture.

Salesforce Commerce Cloud integration with communication tools and AI-powered chatbots provides instant support, answers FAQs, and resolves simple issues, freeing up human agents for complex inquiries.

  • 24/7 availability and quick responses enhance the customer experience.
  • Chatbots handle basic inquiries, lowering reliance on human agents.
  • Chatbots can guide customers through the buying process and answer product questions.

H&M uses chatbots to answer customer questions about product information, store locations, and order status. This has resulted in a 20% decrease in call center volume and a 15% increase in online sales.


Well-Managed Operations

Like any other business, eCommerce also has to manage myriad operations. With the automation power of Salesforce and the intelligence of AI, an online business can save ample time. You can integrate Salesforce Commerce Cloud with your e-commerce system. Its self-service Reorder Portal utilizes Einstein AI technology that allows customers to view order history and enable them to reorder products excellently.

  • Commerce cloud also has an Order Support tool. It connects different customer touch points and gives a unified view to support agents.
  • It accelerates order resolution and improves customer satisfaction.


Accurate Predictions for eCommerce Customers

Imagine knowing what your customers want before they even do! AI analyzes vast amounts of data to predict trends, anticipate demand, and optimize inventory management. This helps businesses:


  • Reduce stockouts: By predicting demand, businesses can ensure they have the right products in stock at the right time.
  • Minimize overstocking: AI helps avoid unnecessary inventory costs and potential write-offs.
  • Offer targeted promotions: Based on predicted needs, businesses can create personalized promotions that resonate with customers.

Amazon uses AI to predict which products customers are likely to buy, allowing them to pre-position inventory in fulfillment centers closer to those customers. This results in faster delivery times and reduced shipping costs.


AI Co-Pilots for Redefining Sales and Service Jobs

The power of AI co-pilot is creating rage in the e-commerce world, and it is high time you partner with a Salesforce consulting partner like FEXLE to leverage its expertise that complements human expertise.

This tool helps sales and service team members, gives them in-depth insights, and automates their tasks.

  • It helps sales reps take the next best move for a specific customer by leveraging the power of AI.
  • Online businesses can formulate more effective sales strategies with the help of this tool.
  • It streamlines the training and onboarding process. AI analyzes previous sales patterns and guides the reps through the best practices.


Voice Commerce – The Power of Speaking Your Needs

Voice search is in vogue at the present time. Searching for products and placing orders just by speaking, is something a customer needs.

Voice assistants like Alexa and Google Assistant are integrating with eCommerce platforms, enabling a hands-free shopping experience. This benefits businesses by:

  • Expanding reach to new customer segments: Voice commerce caters to tech-savvy users and those with accessibility needs.
  • Speeding up the buying process: Voice commands are faster than typing, leading to quicker purchases.
  • Boosting convenience: Shopping becomes effortless, especially for tasks like reordering frequently used items.

Walmart integrates with Google Assistant, allowing customers to add items to their shopping cart and reorder past purchases using voice commands. This has seen a 30% increase in voice-activated orders.

Deep Dive into Dynamic Pricing with AI

Dynamic pricing, powered by AI, is revolutionizing eCommerce by optimizing revenue through real-time price adjustments based on various factors. Think about a world where prices aren’t static but adapt to market fluctuations, customer behavior, and even competitor actions. This is the exciting reality that AI-driven dynamic pricing brings to the table.

  • Supply and demand: Prices can be increased during peak demand periods and lowered during slow periods.
  • Customer segment: Different prices can be offered to different customer segments based on their willingness to pay.
  • Competition: Prices can be adjusted to remain competitive in the market. 



Salesforce and AI are igniting a revolution in eCommerce development. But this is just the beginning. As AI continues to evolve and Salesforce refines its offerings, we can expect even more groundbreaking advancements in the years to come.

The future of eCommerce is brimming with possibilities, and Salesforce and AI are at the forefront, paving the way for a more personalized, engaging, and data-driven shopping experience for all. Are you ready to embrace the future of eCommerce? Hire a Salesforce consulting partner today!


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