The Best 5 Reasons to Select Customer 360 for Small Businesses

In the realm of Salesforce, everything becomes super easy as a business will get to experience multiple benefits of this cloud-based CRM by embracing Salesforce consulting services.

From automation to real-time updates, Salesforce caters to its users with unlimited benefits. One of the most impeccable functionalities that you will get after Salesforce integration and implementation services is customer 360.

It is an amalgamation of all the Salesforce software solutions that users will get under one roof. Salesforce customer 360 is a platform that is engineered keeping in mind to help businesses connect with their clients and prospects while elevating the internal business process.

The solution seems to be pivotal for small scale businesses. But, before we move ahead, let us discuss in brief Salesforce customer 360.


What is Salesforce Customer 360?

Are you looking for a solution that can help you meet your customers’ expectations? If yes then Salesforce customer 360 is the answer for you. 

Known as an integrated customer relationship management solution, Salesforce customer 360 helps businesses unify customer data from across different channels in the easiest way possible. It is a cost-effective solution that makes it a perfect choice for small businesses. 

Small businesses or a large one, they can attract new customers, easily manage new & existing opportunities, manage operational processes and deliver a delightful experience to customers, and much more, all thanks to the amazing features of Salesforce customer 360.

salesforce customer 360 degree integration

Salesforce Customer 360 Features That Help Small Businesses

Salesforce never leaves its users unsatisfactory. It keeps innovating and trying to bring something new to the table. With Salesforce customer 360, the cloud computing company walked an extra mile and combined all the existing solutions in one place, which is called customer 360.

One of the best parts of this is its scope of improvement. It means that Salesforce keeps enhancing the portfolio of customer 360 with potential features and functions. 

Talking about the features, here are some of the most important features of Salesforce customer 360:

  • Data Unification Management – The businesses can manage all the data of customers in one place & create a holistic and rich customer profile.
  • Consent Management – It will become easy for small businesses to get the consent of customers in domains such as digital ads, email marketing, etc.
  • Audience segmentation – The cloud-based solution allows businesses to engage with their clients and prospects based on demographics, interests, search behaviour, engagement history, or on the basis of any other available customer information.
  • Insights of Einstein – The Einstein features of Salesforce customer 360 helps businesses to analyze and understand the time & way in which they can engage with their customers and improve customer loyalty and business performance.


Reasons Why Small Businesses Should Adopt Salesforce Customer 360 Solution

Designed to help companies to connect with their clients in the most amazing manner, Salesforce customer 360 smoothens every business operation. It brings internal collaboration within the businesses by aligning sales, marketing, commerce, IT, services, and other departments in sync.

Below we have listed some of the top reasons why small businesses should adopt Salesforce customer 360.


Personalized Customer Experience

It is quite essential for small businesses to maintain and manage their customer relationship. It helps them survive long in the competitive era. With Salesforce customer 360 implementations, businesses can achieve better customer relationships.

Now, there is no need to maintain a separate spreadsheet or have sticky notes to deliver a personalized customer experience. With this solution, small businesses can understand their customers’ requirements and behaviour and connect with them in the way they want in a more personalized manner.

Salesforce customer 360 enables better customer services.


Better Customer Experience

Embrace the power of Salesforce customer 360. It helps businesses identify and tap genuine business customers, which otherwise is a daunting process. 

Its integration with the existing system brings many great things for business users. One of the most important ones is to gather customer information. 

It is seen that customers get apprehensive while sharing their data repetitively. But with Salesforce customer 360, this will not be the case anymore. The cloud-based solution collects all essential customer data at once and simplifies the customer satisfaction index.

It brings collaboration among sales, marketing, services, and other departments as they can easily access all data in one place at their convenience.

All such factors lead to improved customer experience and benefit small businesses in the long run.


Accurate Business Forecasting

For a business, especially for a small business, it is very essential to have accurate reporting to plan out further sales and marketing strategies. Salesforce customer 360 is a solution that empowers business processes and helps them achieve sustainable growth. 

Through Salesforce customer 360 integration with businesses one can also meet or exceed the expectations of the customers. The credit goes to the accurate forecasting that small businesses get.

Salesforce 360 also enables businesses to adapt to multiple applications that streamline different processes like support, marketing, services, sales, etc.

When all the processes get aligned, it becomes easy for a business to predict accurate forecasting about the businesses.


Improved Decisions

The implementation of Salesforce customer 360 brings to businesses the best way to interact with customers. It helps businesses personalize the customer experience, improve business forecasting, enhance customer relationships, and boost collaboration among teams and team members.

The factors named above indicate the businesses’ ability to make the finest and well-informed decisions. 

With the Salesforce customer 360, one can get well-researched data and facts & figures. It will help the business users to understand demand forecast, sales forecast, expected revenues, and the existing market position of customers. All these factors will ultimately enable businesses to make better decisions.

 Salesforce customer 360 is equipped with features like scripting, reporting, content management system, etc. that bring intelligently articulated data for both long-term and short-term decisions making.



Truth, 360 identities, 360 data management, customer data platform, 360 privacy centre, analytics, dependable high-end security; you just name it and Salesforce customer 360 will have it for you.

Whether you are a small business or a large scale company, Salesforce customer 360 development services will equally bring a plethora of advantages that will help you improvise your business growth.

Hire a Salesforce consultant or a Salesforce consulting company, discuss your requirements and enjoy the marvel of Salesforce customer 360 implementation and integration services.

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