Writing a professional email without forgetting any protocol is a task of its own. Everything in the email, whether it is the body or the subject line matters, especially when you are sending emails to your clients.
It is essential to understand what should be written in the email and what will allure the recipient to reply or act on. Whether it’s a pitch for a new project or communicating with a new client, a simple and well-written email can do the trick for you.
In this post, we have listed some of the important tips to write an email to establish a business relationship, no matter which company or department you cater to.
Let’s know the tips to get perfect email pitch to grow your business:
Research Is Important
Before writing an email, you must remember to whom you are targeting. Things that could gain their attention and hobbies they have, along with the approach you need to take.
This will help you understand the recipient and also let you know how to allure them or connect with them as an individual. To know about the person, search and try to getting known the person whom you are supposed to be addressing.
One of the best ways to information is through social media platforms. You can’t imagine how this information could help you know that email recipient. This will help you target your audience in a better way.
Catchy Subject Line
One of the best ways to entice the recipient to open an email is by choosing an appealing subject. It acts as a teaser of an email. The more your subject line is, the more alluring the email seems. The subject should be concise, engaging, should be appropriate enough to make the recipient understand the objective.
The subject line should never be scary, or vague as it could make your email appear as spam. You should choose a subject which points directly towards the motive of your email. Using a question in the subject line can be quite enticing.
Moreover, if you are delivering good news or want to acknowledge or appreciate someone’s work, it is better to include that in the subject. This will make the other person feel appreciated.
Ditch The Small Talk & Find Common Ground
If you are using a cold pitch approach, the first sentence should be something which can establish a connection between you and the audience you are catering to. Also, if you are targeting a global audience, never start with small talk or fillers.
If you have researched about the recipient already, you will know about his/her recent activities, and you can start the conversation there and find a common connection on LinkedIn as well. This has proven to be fruitful, according to various reports, a customized message with a personal touch gets 32.7% better response rate.
Accentuate The Benefit
Usually, people don’t read or reply to an email unless there is a need or benefit. Therefore, you need to choose a subject line and should start with something that interests the recipient.
If you are in for a cold pitch, you must highlight the benefits along with how it helped people who used the services or products. If you are asking people to come to an event, you can mention the names of other participants and how that event can help their business to grow.
Email Pitch Should Never Be Confusing
Never confuse the recipient with vague content. .Your email should always be concise so that the recipient gets the idea of why you have sent an email.
Also, don’t go into intricate details. While emailing, you must keep these few things in mind:
- Keep your pitch or the content short and concise.
- Start the conversation with a personalized message and end it with an ask.
- A single line should be enough
- Use question format
The main reason for sending an email is to generate a response. You can do that by sending an email which prompts a question in the recipient’s mind. Moreover, when it comes to extra details, don’t go too deep.
So, these are some of the best tips to master email pitches and increase a response rate to your email.
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