Salesforce is one of the first cloud platforms in the world. It has an impeccable potential to connect everything, bring data together from diverse sources, and offer a real-time & consolidated view of the components.
The CRM Company has brought revolutionized changes to the businesses that have adopted Salesforce consulting services.
To keep providing its clients with the most connected experience from myriad industry verticals, Salesforce always strives to do something new. The year 2018 was such a year when Salesforce introduced CRM services for the higher education sector and introduced the Education Cloud.
While introducing the Education Cloud, Salesforce stated in its official blog that “we’re proud to say that Salesforce.org has been there, walking side-by-side with the community, throughout this journey. Not only have we worked to make sure every school is successful in their own transformation, but we’ve paved the way for all institutions by developing open-source standards, common data architecture, robust solutions, and shared best practices.
Today, we’re taking the next step in deepening our dedication to this sector. I’m proud to announce that higher education will now have its very own cloud: Salesforce.org Education Cloud for Higher Ed.”
The cloud has some incredible features in the education industry that we will discuss later in this blog. Let’s first take a quick understanding of the education cloud.
What is Education Cloud – Understanding The Novel Technology
Customer relationship management systems are proving themselves imperative for every industry. Salesforce, with its newly launched Education Cloud, has made the world of CRM just better.
With this cloud platform, education institutes can view students as potential customers and get insightful data to attract, retain, and serve them in the most personalized way.
Students have multiple queries, and through the education cloud, colleges can deliver all the information in a unified and consolidated manner. In addition to it, through this platform, institutes can leverage personalized communication & marketing.
So you now must be wondering about all the things you can do with the education cloud. The list of functionalities is long, however, here are some of the most important tasks that colleges can perform: increase engagement with prospective students, build a strong relationship with the current students, establish an easy connection with parents, alumni, and other stakeholders in a direct, real, and meaningful manner.
So, if you are running a higher education institution then get ready to build a connected learner experience.
Revolutionizing Features of the Education Cloud
According to the official data of Salesforce, the colleges or higher education institutes who have gone for Salesforce implementation services, now can create a personalized experience at scale and have experienced an 11% increment in enrollments.
The education cloud empowers the recruitment and admission process of higher education institutes.
There are plenty of features of the education cloud, and some of them are as follows:
Stakeholders’ Holistic View
There are many people that are associated with the college or institute. These stakeholders include prospective students, alumni, donors, affiliates, and many others. With the help of the education cloud you can keep the record of all these stakeholders from different sources (social, mobile, cloud, etc.) in a consolidated manner.
Greater Help to Students
Education cloud has multiple student-friendly features that empower colleges to elevate and strengthen student engagement, smoothen college services, deliver career opportunities, and deliver unified advising. This platform also provides colleges with a 360-degree view of every student and helps them engage in their preferred device.
Higher educational institutes can boost up their admission and recruitment process with this platform. It provides you with all the required data in one place in a consolidated manner. Colleges can recruit the right student, improve recruiter productivity, and proactively reach prospective students.
It is an admission CRM software, which is designed to offer tailor-made solutions as per the requirements of admission offices. With the help of this CRM solution, colleges can engage with application meaningfully and enjoy a smooth admission management process.
Leverage the power of the education cloud by lowering the cost of marketing and improving your enrollment goals. Education Cloud empowers your admission and recruitment team to maintain, manage, and nurture a pipeline with quality prospects. Colleges and institutes can also launch personalized and result-oriented campaigns across multiple channels.
With Education Cloud marketing, you can get a deeper insight into your prospects’ data. This platform also lets you leverage the power of Artificial Intelligence Analytics through which you can optimize every integration with your stakeholders and effectively measure marketing ROI.
Every college or a higher educational institute works well only when there is a smooth collaboration among different departments. With Education Cloud, you can excellently sync all the departments & improve productivity. deliver a seamless & smooth connected experience to students and departments and improve engagement with the help of the Education Cloud.
Benefits of Education Cloud for Colleges and Institutions
In the present time, education institutions are facing some challenges when it comes to connecting with diversely scattered stakeholders. The challenges are arising because global student demographics are shifting.
According to a survey, it has been found that around seven million students who attended college were non-traditional. It means they are more than 25 years of age and prefer to balance job or childcare on top of coursework.
Here are some points that will tell you about the advantages of the education cloud:
- Those education institutes that have opted for Salesforce integration services have experienced a reduction in IT costs by 60%.
- Colleges have experienced an increase in the productivity of staff by 80%.
- After opting for Salesforce Education Cloud implementation services, colleges have experienced an increase in student engagement by 40%.
- Hire a Salesforce Education cloud consultant and enjoy growth in admissions.
- There’s an increase in alumni and involvement and funds.
The advent of the Salesforce education cloud is an indication of a more organized and empowering education system in the near future. The platform equally holds importance for both – the institutions that are using it and the students/ alumni.
Hire a Salesforce consultant and get ready to witness the future of higher education.