The world of digital shopping is dramatically changing. Thanks to the evolution of technologies, buyers are now being served with the most special shopping experience by retailers. Even retailers and businesses can capture a large variety of consumers irrespective of demographic or geographical boundaries. It is the right time for eCommerce businesses to hire an eCommerce development company and make their business hop onto the digital landscape.
A report by Tidio revealed that in 2022, 2.3 billion people made online purchasing. In the United States alone, 268 million digital buyers were recorded, which will increase to 285 million by 2025.
The numbers indicate a huge growth potential towards eCommerce businesses. Yet, we see some pain points that the eCommerce industry often faces. One of the top pain points is card abandonment, followed by hidden costs, a requirement to make an account, slow delivery, complicated checkouts, and many more.
Let’s move ahead and discuss the top pain points that an eCommerce business faces and identify the solutions.
The Challenges that eCommerce Users Face and Their Perfect Solutions
Wrong Product Search
Specific search results are the major pain points for eCommerce businesses. Whether a consumer type as general as black sneakers or as specific as men’s casual sneaker shoes for running and walking, he expects the platform to understand his requirement and show the required products, which becomes a challenge for eCommerce businesses.
The best technical solution for this eCommerce challenge is to allow your consumer’s free hand in doing their search by offering them multiple search parameters, like searching for products by brand names, regional languages, long descriptions, name of the product, etc. Harness the power of Artificial Intelligence technology and integrate smart search options into your website or app.
Lack of Cyber Security
There are many people across the globe who still do not want to make an online purchase because of the lack of trust and the fear of cyber theft, which is valid till some point.
Show your customers that your eCommerce portal is highly safe to carry out purchases. It is instrumental in improving business sales.
Some of the ways to strengthen security include the addition of security certificates on the conversion pages of the portal, giving a money refund option to customers if a product gets returned, or you can adopt a try first & pay later policy.
Here are a few steps to keep your eCommerce product secured –
- Thoroughly review your codes
- Regular authentication
- Cryptography
- Binary protection
- Patch constantly
- Cross-authentication and filtration
- Updating the libraries regularly
Less Payment Option
One of the priorities of an online consumer is to have a hassle-free and non-complex payment system. Understand what payment method your consumers want and integrate the one in your portal.
Try to integrate all the popular payment options such as debit cards, credit cards, PayPal, UPI, BHIM, Stripe, etc. You can also try technologies like Buy Now, and Pay Later that will enable your customer to pay at a later date.
Here are a few important things you should keep in mind at the time of payment gateway integration –
- The payment process should be easy and fast.
- There should be different modes of payment.
- Always keeps security concerns at the top.
- Choose the smoother payment gateway option.
- Taking help from the analytics and statistics tools.
- Quicker settlement of payment. Best settlement days are from 2 to 5 days.
- Affordable cost structure that must not have any form of interference with the app.
Less Personalization
A successful eCommerce venture is one that serves its customers in a hyper-personalized manner. The way customers interact with brands has totally changed; today they want to be catered to in a more personalized manner. That’s why you must have seen brands record their customers’ birthdays, anniversaries, special dates, records of purchases, purchase history, etc. in this way they understand their customers more closely.
Technically you can achieve this personalization by building the technical architecture of your e-commerce portal and understanding customers’ buying journey across channels, devices, demographics, etc.
Following are the ways you can deliver an omnichannel ecommerce experience to your customers –
- Identify the customer-preferred touchpoints
- Invest in the right omnichannel tools
- Personalization across the channels
- Enhance mobile experience
- Track customer experience metrics
- Map customer journey
- Sync data with the CRM system
Order Management & Return in Bulk
An eCommerce portal has to deal with multiple orders during the day. They often have to manage multiple order returns. To avoid this situation you can get an order management system. Ask your eCommerce developers to suggest some budget-friendly yet compelling order management systems.
It is an e-commerce technology that helps businesses manage their order lifecycle, does product tracking, manage inventory, track order fulfillment, and make after-sales services hassle-free.
Harness the power of blockchain technology and have a strong supply chain system. It will help you in the following ways –
- Real-time tracking
- Rapid order processing
- Bolster the traceability and bring transparency
- Healthy customer relationships
- Higher ROI
- Effective traceability
Lack of Strong Customer Support
In a survey, it was found that people prefer live chat when connecting with customer support. Lack of good customer support increases trust issues and hampers business brand value.
Businesses often take the help of the chatbots’ automated responses, which often lead to customer dissatisfaction. If you are facing the same issue it’s time you leverage AI-based conversational Chatbots that understand the context of the conversation.
An AI-empowered chat system also understands the jargon, incorrect spellings, and sarcasm, and supports different languages. It personalized conversations, drives sales, automates the process, improves decision-making, and more.
Some other challenges which eCommerce Business Face –
Cross-border e-commerce activities – Solver this pain point by partnering with a local logistics provider, using AI-driven real-time customer insights, and leveraging blockchain technology.
Lack of Connection Between Offline & Online Shopping Experience – The use of AR and VR technology for an immersive shopping experience, and the use of beacon technology to give customers real-time messages on discounts, offers, seasonal offers, etc.
Slow Page Loading – Hire an experienced web development company. Take the help of different tools and technologies.
Server Overload – Keep code quality superlative, less complex payment gateways, faster checkout process, and more app crashes.
On a Final Note
In this article, we have talked about all the major points that an eCommerce business faces and their probable technical solution. Apart from these above-mentioned, there are several other marketing and finance-based challenges that eCommerce business has to deal with. Dealing with all the pain points requires guidance from an expert.
Hire an eCommerce development company like FEXLE and get yourself a feature-rich and highly functional product that is free of all the pain points discussed above, and more.
