{"id":3775,"date":"2022-11-30T15:27:30","date_gmt":"2022-11-30T09:57:30","guid":{"rendered":"https:\/\/www.fexle.com\/blogs\/?p=3775"},"modified":"2022-12-01T16:29:04","modified_gmt":"2022-12-01T10:59:04","slug":"salesforce-marketing-cloud-datorama","status":"publish","type":"post","link":"https:\/\/www.fexle.com\/blogs\/salesforce-marketing-cloud-datorama\/","title":{"rendered":"What is the Salesforce Marketing Cloud Datorama? An Ultimate Guide for Features, Use Cases & Benefits"},"content":{"rendered":"

Marketing is that bridge that connects a brand with customers & potential clients. It is the era of digitalization. Customers are diversely scattered. It becomes essential for businesses to keep proper track of every touch point.<\/span><\/p>\n

Collecting humongous data from diverse sources, maintaining the data, and analyzing it for strategy and planning is a time & efforts consuming job.<\/span><\/p>\n

Here comes Datorama into the picture. It is a platform by Salesforce that helps in storing and visualizing marketing data that is coming from various sources.<\/span><\/p>\n

With the help of the Marketing Cloud Datorama<\/a>, a business can easily keep track of all marketing spends, campaigns\u2019 results, and the latest marketing trends. One of the best parts of using Datorama is that it does not require any coding skills. It is easy to use, and all stakeholders, such as executives, analysts, marketers, etc., can make a well-informed decision with the help of the successful Marketing Cloud implementation of Datorama.<\/span><\/p>\n

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Strong Features of Datorama\u00a0<\/b><\/h2>\n

Mainly used for uploading and visualizing marketing data, the datorama Salesforce is compact with multiple exciting features. It is not possible to explain each here. Therefore, we have come up with a list of the best Datorama features, which will prove beneficial for you.<\/span><\/p>\n

Data Capturing<\/b><\/p>\n

Datorama offers four different ways to collect data. They are as follows –<\/span><\/p>\n