{"id":3547,"date":"2022-06-30T17:17:09","date_gmt":"2022-06-30T11:47:09","guid":{"rendered":"https:\/\/www.fexle.com\/blogs\/?p=3547"},"modified":"2022-06-30T17:17:09","modified_gmt":"2022-06-30T11:47:09","slug":"boost-marketing-team-efficiency-with-salesforce-marketing-cloud-top-features","status":"publish","type":"post","link":"https:\/\/www.fexle.com\/blogs\/boost-marketing-team-efficiency-with-salesforce-marketing-cloud-top-features\/","title":{"rendered":"How to Improve Marketing Team Efficiency With Salesforce Marketing Cloud? Features That Optimize Customer Engagement"},"content":{"rendered":"

Salesforce is the world\u2019s number CRM solution provider for many reasons, and one of the reasons is its innovation and ability to introduce new features and functionalities related to different products.<\/span><\/p>\n

One of the recent introductions of new features that Salesforce made is for the Salesforce marketing cloud. If you are seeking Salesforce marketing cloud implementation services<\/a>, pause for a couple of minutes, read this post and get ready to learn some amazing new features of Salesforce marketing cloud before implementing the solutions with businesses.<\/span><\/p>\n

\"salesforce<\/p>\n

Salesforce Customer 360 Innovations for Marketing Cloud<\/b><\/h3>\n

In its spree of introducing new features and functionalities to the users, Salesforce has introduced Customer 360 Innovations. It brings the advantages of the connected data and automation capabilities that will make companies more productive & efficient without compromising the customer experience.<\/span><\/p>\n

The customer 360 innovations enable businesses to deal with the mounting pressure of doing more with minimal while meeting the rising expectations of the customers.<\/span><\/p>\n

The new Customer 360 innovations by Salesforce help businesses in building strategies based on first-party collected data. It will bring automation and personalization to every client interaction done across different channels.<\/span><\/p>\n

One of the best parts of this solution is its ability to connect the marketing cloud, commerce cloud, and service cloud on one platform.<\/span><\/p>\n

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Humanize Every Interaction and Unlock Customer Value with Data and Next-gen Marketing Cloud<\/b><\/h3>\n

The customer 360 innovations by Salesforce are for every industry, including manufacturing, healthcare, banking & finance, and retail industry, to name a few.<\/span><\/p>\n

A healthcare insurance provider company can achieve productivity & revenue by offering on-time product recommendations to the customers. Similarly, the retailer can effectively build a connection with the shoppers by understanding their customers via demographics, product preferences, and other metrics.<\/span><\/p>\n

There are many other features which will wow you. Let\u2019s understand each, one by one.<\/span><\/p>\n

Connector for B2C Commerce Cloud<\/b><\/p>\n

This feature unveils the insightful details of a product, revenue, and sales performances over time by connecting the details of product data and orders. Businesses can now check the details of the placed orders during an offer & promotions in real-time.<\/span><\/p>\n

Triggered Campaign Messages<\/b><\/p>\n

Elevate one-to-one customer engagement to the next level with this amazing feature. It is now easy for businesses to use first-party data and understand the preferences and engagement of their customers.<\/span><\/p>\n

New AppExchange Partners<\/b><\/p>\n

Under customer 360 innovations, Salesforce has announced new partners for commerce cloud and CDP on the AppExchange platform that will help in driving efficiency and personalized experience. The new partnership will build a trusted customer relationship.<\/span><\/p>\n

Digital Command for Slack<\/b><\/p>\n

Slack comes as a boon for businesses with respect to customer 360 innovations. Businesses, with the help of slack, can now leverage improved productivity, monitor activities, and track performance across the marketing cloud in a centralized manner. The power of slack and the marketing cloud together empowers the marketing team to find & resolve any issue before it has a meaningful impact.<\/span><\/p>\n

Ecommerce Marketing Insights App<\/b><\/p>\n

The work of this feature is quite similar. It unified the company\u2019s commerce and marketing data along with the KPIs on a single platform. The company can get a single view via interactive dashboards and recommendations of actionable insights.<\/span><\/p>\n

Google Ads<\/b><\/p>\n

Google Ads places an important position in the digital marketing world. With the help of these ads, businesses can improve customer reach, tap the new market, and improve brand visibility. The introduction of the customer 360 innovations enables businesses to connect their first-party data in a unified customer profile. Enjoy personalizing relationships with customers, get segmented insights, and enjoy the cookies-free future.<\/span><\/p>\n

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New and Strong Marketing Cloud Features That Will Help You with Engagement Optimization<\/b><\/h3>\n

In the above part of this post, we have discussed some newly launched functionalities of the marketing cloud which will help businesses orchestrate customers\u2019 journeys with the help of different factors.<\/span><\/p>\n

The newly launched features of the marketing cloud will help businesses harness the power of data. Let us understand the new Salesforce marketing cloud features before you hire Salesforce consulting company.<\/span><\/p>\n

New Fields in Datorama Reports<\/b><\/p>\n

Marketers can enjoy using multiple new fields in datorama reports that will help them in email campaign optimization. There are total twenty-two new fields that will help marketers \u2013<\/span><\/p>\n