{"id":2907,"date":"2021-07-16T18:16:44","date_gmt":"2021-07-16T12:46:44","guid":{"rendered":"https:\/\/www.fexle.com\/blogs\/?p=2907"},"modified":"2021-07-21T12:55:11","modified_gmt":"2021-07-21T07:25:11","slug":"salesforce-mailchimp-ingtegration-benefits","status":"publish","type":"post","link":"https:\/\/www.fexle.com\/blogs\/salesforce-mailchimp-ingtegration-benefits\/","title":{"rendered":"The Best Salesforce Mailchimp Integration Benefits for Businesses"},"content":{"rendered":"

In 1965 when the first email system was created, who knew that one day this system would become an imperative part of companies\u2019 survival and growth?<\/span><\/p>\n

Fast-forward to 2021, emails and marketing through emails are now an imperative part of the digital marketing strategies of any company, especially those who are into online selling.<\/span><\/p>\n

Customers in the present epoch have also evolved a lot in the past few years. They want to be connected rather than to be sold. And that\u2019s where MailChimp comes into the picture.<\/span><\/p>\n

MailChimp is an email marketing tool that helps businesses to design, send, and track email marketing campaigns. Used by more than 15 million people across the globe, the MailChimp tool has prolific advantages when it gets amalgamated with Salesforce CRM.<\/span><\/p>\n

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MailChimp and Salesforce CRM Integration Services<\/b><\/h3>\n

One of the pivotal tasks of MailChimp is to help businesses stay connected with their customers. Its integration with Salesforce will only take its capabilities to a greater level wherein a user can leverage all MailChimp advantages from their Salesforce environment.<\/span><\/p>\n

With Salesforce and MailChimp integration services<\/a>, it becomes easy for businesses to personalize their marketing campaigns as per the requirement of their customers\u2019 requirements.<\/span><\/p>\n

Campaign management and analysis become quite easy with MailChimp Salesforce integration services. The integration enables users to manage their subscriber lists from Salesforce and easily import Salesforce contacts to MailChimp.<\/span><\/p>\n

Some other exciting things that you can perform after the Salesforce and MailChimp integration are as follows \u2013 building segments in the MailChimp list, using MailChimp subscribers as Salesforce leads, easy data sharing and smooth communication for better engagement.<\/span><\/p>\n

There are lots of other things that you could do with the miracle of Salesforce integration services with MailChimp, but before we discuss it all, let us first understand the factors that you should keep in mind before you hire a Salesforce integration consulting company.<\/span><\/p>\n

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Things to Know Before MailChimp Salesforce Integration Project<\/b><\/h3>\n

The process of MailChimp and Salesforce integration is a long and meticulous process that requires expertise and experience. Therefore, one should keep in mind multiple aspects of integration before you hire a Salesforce consultant<\/a> or Salesforce Consulting Company:<\/span><\/p>\n

Salesforce Editions<\/b><\/p>\n

Salesforce has multiple platform editions, and one needs to have at least one edition to leverage integration. These platform editions are professional, enterprise, unlimited, and developer. Select the one as per your requirement.<\/span><\/p>\n

One important thing to keep in mind, if you have a professional edition of Salesforce platforms, then make sure your Salesforce account executive enables the API access before you install Salesforce integration.<\/span><\/p>\n

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Integration Approach<\/b><\/p>\n

The integration of MailChimp with Salesforce CRM can be done in three different ways. These are \u2013<\/span><\/p>\n