{"id":2877,"date":"2021-06-23T09:54:05","date_gmt":"2021-06-23T04:24:05","guid":{"rendered":"https:\/\/www.fexle.com\/blogs\/?p=2877"},"modified":"2021-07-25T17:39:14","modified_gmt":"2021-07-25T12:09:14","slug":"5-best-ways-to-excel-your-customer-retention-with-the-help-of-salesforce","status":"publish","type":"post","link":"https:\/\/www.fexle.com\/blogs\/5-best-ways-to-excel-your-customer-retention-with-the-help-of-salesforce\/","title":{"rendered":"5 Best Ways to Excel Your Customer Retention with the Help of Salesforce"},"content":{"rendered":"

Do you know that more than\u00a0<\/span>80% of customers<\/span><\/a>\u00a0believe that the experience provided by a company is equally important as its services and products?<\/span><\/p>\n

It means that customer retention plays an important role for all types of businesses and industries. According to a survey by Salesforce, it has been revealed that acquiring new customers or clients is 7Xs more expensive than retaining the existing one. In addition to it, an existing customer spends 31% more than the new ones. And here, Salesforce plays a vital role in helping businesses to retain customers. For more details, you can go for Salesforce integration services.<\/span><\/p>\n

However, in a report,\u00a0<\/span>Bain and Company<\/span><\/a>\u00a0have revealed that many businesses mostly use Salesforce for closing leads, which is a great thing. But, often they forget to focus on customer retention, due to which they lose a 25% increase in profit that could have been acquired because of a 5% increase in customer retention through Salesforce integration.<\/span><\/p>\n

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The Significance of Customer Retention<\/b><\/h3>\n

A good customer retention strategy always ensures an increase in revenue and a decrease in overall cost. Customer retention is highly beneficial in the long run and ensures businesses that their customers will continue to make purchases from them in the future.<\/span><\/p>\n

A business couldn\u2019t achieve better customer retention because of poor customer services, lack of heeding of customer feedback, and not interacting with customers regularly. All these factors led to customer loss, ROI loss, and loss in business growth. Lack of customer retention also leads to a lack of trust between customers and businesses.<\/span><\/p>\n

Therefore, it is imperative to have strong customer retention. A loyal and retained customer ensures growth and revenue for your business. A retained customer is like an asset. According to Bain and Company, a loyal and returning customer spends 33% more than other customers.<\/span><\/p>\n

You can also acquire a higher level of customer retention through the best Salesforce implementation services<\/a>. We will discuss it later. Let\u2019s first understand the key strategies for peak customer retention.<\/span><\/p>\n

\"salesforce<\/p>\n

5 Effective Ways to Boost Customer Retention Using Salesforce<\/b><\/h3>\n

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Tracking Customers\u2019 Interactions<\/b><\/p>\n

Keeping proper track of customers is the most important thing for any business. With Salesforce integration, you can achieve it seamlessly.<\/span><\/p>\n

Salesforce helps you learn everything about your prospects such as, the place where they work, the last time they made a purchase, what they are clicking, what they are subscribing to, what they are reading on your website, etc.<\/span><\/p>\n

You can learn all these and more with Salesforce in real-time. In this way, you can understand the behaviour of your customers and respond to their needs in a more precise manner.<\/span><\/p>\n

You can engage with your customers in real-time while they are on your website by sending them to personalize messages\/email, etc. and induce them into your services and products.<\/span><\/p>\n

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Unify You Customers\u2019 Database<\/b><\/p>\n

One of the best parts of having a Salesforce consulting company as your guide is that it will help you leverage the brilliance of this platform to the fullest. One of the exciting things about Salesforce is its ability to centralize all your data. It also helps in customer retention.<\/span><\/p>\n

With the help of the Salesforce platform, you can collect, organize, and analyze your data (Inbox emails, notes, VOIP system calls, etc.) in a centralized location. It will be easy for your sales team to access all data in one place and stay informed. It ensures data accuracy and mitigates the chances for data duplicity.<\/span><\/p>\n

Data centralization enables transparent communication between business and customers, and that will lead to client satisfaction.<\/span><\/p>\n

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Using the Power of Personalization<\/b><\/p>\n

Customers\u2019 data is a gold mine, and Salesforce is a tool that will help you save and centralize that gold in such a way that you can later personalize it. In the previous step, we have understood how centralization features by Salesforce help you bring all important data to one place.<\/span><\/p>\n

Now, what will you do with that data?<\/span><\/p>\n

You use it and personalize your connection with your audience. Salesforce integration services empower you to take control of your customer relationship by sending personalized emails that resonate with customers.<\/span><\/p>\n

Salesforce has a tool, namely, Pardot Dynamic Content. This tool enables users to personalize emails, subject lines, etc. It also helps users in crafting required content for the landing pages (copy, button labelling, etc.) by offering ready-made templates.<\/span><\/p>\n

Through the powerful way of personalization, you can tailor communication and show your customers that you care for them.<\/span><\/p>\n

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Re-Engage With Inactive Customers<\/b><\/p>\n

Another interesting feature that makes Salesforce a leading cloud-based CRM is that it enables businesses to interact with even inactive customers and bring them aboard.\u00a0<\/span><\/p>\n

In this way, you can save lots of money which you could have spent on acquiring new customers.<\/span><\/p>\n

You can engage with your inactive customers in the following manner with the help of Salesforce:<\/span><\/p>\n